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5 Reasons: Sudden Drop in Keyword Ranking

Google ranking dropped suddenly? If rankings are going down, the issue could be an internal rearrangement, activity by competitors or even the way the search engine algorithm works. So, we’re sharing helpful tips to deal with the lost SEO ranking.

1: New & Lost Backlinks: These are easy to diagnose: Log in to your Google Search Console account and go to the Search Traffic > Manual Actions section. And also check > Links to Your Site then Download latest links. Now you have to need analysis of new links like quality, relevant, authority. If old links are removed, this may have a significant impact on the authority of a website and trigger a rankings drop.

2: Manual Action or Algorithms Updated: When a manual action is taken, you will receive a message in Google Search Console from Google explaining that you have been penalized.  Login your Google Search Console account and go to under Search Traffic tab > Manual Actions tab. If all is well there, you will see “No manual webspam actions found”. When Google takes manual action on a specific page or entire site, you will receive an email in Google search console. Each year, Google changes its search algorithm around 550-600 times. Google algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. Google algorithm partially uses keywords to determine page rankings.

3: Website Redesign & Redirection: A small oversight may have serious consequences for your SEO, and result in a substantial ranking drop. Redirects are one of the most important things to consider when redesigning a website. Other things, it’s not uncommon for web developers to make changes to the website without informing marketing. These are easy to diagnose:  Go to Google Search Console, and jump to Crawl > Crawl Errors. Also, website speed has long been a ranking element in Google search.

4: Negative SEO and Content: This activity is harmful for website health. Negative SEO could be considered as the “foul play” of the SEO industry. Negative SEO/ Google Bowling occur when someone makes attempt to lower a site's rankings in the search engines. It’ is the process of using black hat tactics. Content scraping is an illegal way and process which taking content from other places on the web and publishing it on your own site. Many website will take articles from other websites and publish them. You can easily track it by tools such as Copyscape to find copies of your content on the web. Alwasy focus on affordable seo services and ethical services.

5: Competitor Analysis and User Behavior: One of the most important activities for any SEO process is the initial competitive analysis. Most likely, a competitor managed to get a high-quality link from a trustworthy resource. When your competitors grow stronger, conducting a competitive SEO analysis is the next logical step. No doubt, organic search rankings are heavily influenced by user behavior data. User behavior signals, such as time on site, landing page, pages session and exit/bounce rate indicate the authority of a Web site and influence its rankings.

How long does it take to recover rankings? It's depending process. Even after optimizing your content and removing spam links, it can take weeks or even months to recover your rankings. How to Generate More Leads through SEO Marketing?


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